Client:
QuEST Global (QuEST Ingenium)
Objective: To drive higher engagement and participation for the 2017 edition of QuEST Ingenium, a national-level engineering competition.
Description: QuEST Ingenium is a prestigious pan-India competition designed for engineering students to showcase innovation across multiple domains. The challenge was to scale participation and build strong digital visibility among a diverse student audience. We developed a comprehensive multi-channel strategy to maximize reach and engagement. The campaign leveraged social media platforms such as Facebook, LinkedIn, and Twitter, combined with direct outreach to engineering colleges across the country. Engagement was further amplified through interactive initiatives like “Vote for the Best Project” campaigns, active query resolution on platforms like Quora, and targeted communication within engineering-focused communities.
Outcome: The campaign was a significant success, generating over 8,000 entries nationwide. The top 10 projects were shortlisted by a jury, with the final winner determined through public voting, resulting in strong participation, heightened engagement, and enhanced brand recall.
