Client: Hero MotoCorp

Objective: To create strong digital buzz and
drive engagement and enquiries for the flagship launch of Xtreme 160R during a
fully digital phase.

Description: Xtreme 160R was Hero MotoCorp’s
flagship launch at a time when the pandemic had disrupted traditional marketing
channels. The challenge to effectively position the bike and generate
excitement without physical interactions was significant. We focused on driving
high participation for the digital launch by developing a robust 3 Phase
marketing strategy. Through high-impact teasers, digital invitations, and a
feature-led launch video, we brought the product experience to life and sparked
widespread online conversations.

Outcome: The campaign was a humungous success
as we achieved 3+ million in reach, over 350,000+ user engagements, and a
staggering 2.5+ million video plays, resulting in strong visibility and a surge
in sales enquiries.